Everybody seems to be enticed with the intriguing QR codes. There are hundreds of websites and forums talking about this controversial codes. Almost all of the amateur online businesses and even the local businesses are beginning to get involved with this controversial codes. What makes this code controversial? What is QR code and why does everyone seems to be very entangled with it? How can we generate this code?

In simple terms, QR code stands for Quick Response code. This is a two-dimensional bar code which can be read by code readers in cameras and smart phones. So, what makes this code intriguing? This code when scanned can directly bring you to selected images, products, information, videos and company websites. It will be easy for customers or clients to check other products that you have by scanning the code. They will have an immediate access to the right information and they will be presented with lots of choices. Hassle free and very convenient for you and for your targeted audience. Communication with your customers and clients won't be a problem when this code is involved in the transaction.

The code consists of black modules arranged in a square pattern on a white background. QR Codes were created to allow their contents to be decoded at high speed. Today, a QR Code is a smartphone-readable code that is used like a Web page hyper-text link.

These codes can redirect smartphone users to a Web address, e-mail address, phone number, online form, video, text message, contact information, news article, discount coupon, product/service details, and more. These codes can be used to enter a sweepstakes, make a purchase, download apps, and interact with social media Web sites.

If you want your code to be created professionally, you may use some code generators online. You can just Google the phrase 'QR code generator' and you will be given numerous online code generators that can help you market your services or products. You can even add the generated code to your social media account to make your online presence unique and fascinating for the targeted audience. You have to bear in mind that code generator must be flexible. The code generator that you have chosen must be able to include all the important information that your customers need. It must include all your contact details, your company website and even your social network profiles (this one must be active). And always select for a QR code generator that enables you to download the code in various file formats. This can secure that your efforts in producing your unique code is well compensated.

Beyond a facility to take users to your website, QR codes can be used to direct customers to a Facebook or Twitter page, a discount coupon, or a competition. By allowing customers to interact using these links, your brand is reinforced - helping to put your business front of mind! Indeed, if your advertising aims are to engage with your audience way in an innovative way, consider QR codes as part of your next campaign.

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